Atanas Raykov

Atanas Raykov

Viber, Head of Global Telecom Partnerships & Director Business Development CIS & CEE

Head of Global Telecom Partnerships & Director Business Development CIS & CEE at Viber

I’m a senior sales & marketing professional with over 12 years of experience in the fields of business development, customer lifecycle management, digital and mobile marketing and product strategy. My strong analytical skills and financial education, have let me successfully take carefully calculated decisions that have brought the businesses that I work for ahead of the competition both in terms of growth and profitability.

Currently as Director Business Development CIS & CEE I’m responsible for leveraging Viber’s incomparable reach and exposure opportunities across 25 countries in the two regions to build a strong eco-system and partnership network in order to drive increased customer growth, user engagement and revenue opportunities.

In my other role at Viber – as Head of Global Telecom Partnerships – I’m responsible for the forging of strategic partnerships with the leading telecom groups around the world to create winning B2C propositions based on Viber’s cutting-edge technology.